Kellogg's Coco Pops

Role:  Art Direction & Design.
Brief:  Design collectible products to be included in Coco Pops cereal packaging.

I was given a limited budget to come up with concepts for, and design, collectible products for children, that would be both educational and fun.

In response, I designed these augmented reality games which utilized the cereal box as well as collectible cards and magnets found inside.

The first game involved holding the box in front of your web-cam to reveal the imaginary inside of the packaging, which was a cartoon safari world where Coco the monkey and his friends resided. One could steer his bus through the jungle, picking up his friends and avoiding villains along the way. The second game involved using the cards and magnets to solve more classic-style puzzles by interacting with your web cam in various ways.