Role: Toy Design & Packaging Design.
Brief: Design of collectible toys & packaging for Toy Story 3 & Shell Oil.
Here I was asked to produce a range of toys to promote the Toy Story 3 movie and be sold in Shell Gas stations across Europe.
Shell wanted to create some collectible toys which would drive parent's to their garages. By partnering with Disney, we decided to put the main Toy Story 3 characters in vehicles, some of them mismatching, all of them with unique functionality, to draw the connection between the Shell garages and the movie. I worked on the design of the concepts as well as the detailing on the products, the design of the packaging.
The collaboration proved extremely successful with many toys becoming collectors items.